Following a strategic recommendation to position Van Houtte as THE expert for coffee, Speed Promotions developed, created and produced the first issue of « Café Passion », with over 1,032,400 copies.

This exclusive publication, which talks coffee to beginners as well as connoisseurs, was distributed on March 8th in the La Presse, Le Soleil and The Gazette dailies and will be available free in supermarkets and at Van Houtte bistros.

 

Van Houtte:
514-593-7711

• Lyne Ménard – Retail marketing & Product Manager
• Joseph Audi – Corporate marketing director

Promotions Speed:
514-788-6111

• Jean-François Drolet - Strategist and Ideation
• Karen Bourret - Customer Service Representative
• Michel Côté - Media Planning and Buying