During The 2010 Montréal International Auto Show, Desjardins General Insurance is offering a unique, creative and original experience to visitors. Speed Promotions in collaboration with LG2 conceived and produced the initiative creating awareness of Desjardins General Insurance as the event's main sponsor.

From January 15th until the 24th 2010, visitors of the show can visit the Desjardins General Insurance kiosk and produce their own custom «made-to-measure» video. The visitors are filmed sitting in a convertible car against their selected background theme and preferred accessories. The video is then sent by email allowing the participants to share their short film with friends by email or by posting it to Facebook, YouTube or MySpace.

 

For more information:

Desjardins General Insurance:

• Amélie Prévost - Communication Analyst
  1 888 835-9062, ext 8133

Promotions Speed:

• Benoit Métivier - Project Director
• Esther Riendeau - Project manager
514-788-6111, ext 276

LG2 :

• Marie-Eve Despars - Advertising Consultant
• Julie Bégin - Coordinator
• Marco Fortin - Creative Director
• Martin Cinq-Mars et Jean Landry - Artistical Director
• Karine Labrosse - Creative Writer
514 281-8901